How To Design A Search Engine Friendly Website

There are considerable numbers of websites that be unsuccessful to target their required traffic, even if they’ve had some organic or inorganic search engine optimisation (SEO) work done. One of the principally right causes for this is simply because the website isn’t able to attracts search engine spiders. This is a basic essential that needs to be incorporated into the design of all websites at the start – think of it as the foundation to establishing your search engine optimisation (SEO) strategy.

Given points below aims to put more light into the shade to for a web designer should think about and incorporate into their design in specific areas for maximum search engine producing result:

1. Search Engine Friendly Pages

Search engines direct eyes at the code behind your page. Therefore if you want to impress a search engine, then your code needs to be nice and easy to read. It is important that at the time of your website design, you not only bear in mind what your website requirements are, but also what the requirements are for search engines. Best way to approach this is to remember that search engines don’t really care about how nice or complicated your graphics, flash movies are, or how stylish your javascript is. Now from this I don’t want to say that adding ‘comment’ tags and breaking the lines of code up with spaces, but to ensure that the elements the search engine is curious in, i.e. Title tag, Description tag, Keyword tag (these days only some search engines really use the keyword tag), Alt tag, are readable at the starting of the code. Search Engines don’t like gun wads through lines and lines of javascript to get to the transformers areas that can help you page’s ranking. Therefore careful planning and posture of your page elements is required.

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- Avoid using frames.

- If you’re using table for laying out your page then make them simple and not too complex.
- If you need javascripts for navigation purposes, then use smaller scripts to call up the bulk of the  javascript from a different file.
- Concentrate how to use graphics – make them relevant to your content and use the Alt tag for all images.

2. Keywords

Having good keywords is one of the most important areas to consider when designing a website/webpage.

One of the best tools for this is Wordtracker (www.wordtracker.com), which allows you to identify good competitive keywords for your pages.

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For good concentration and prominence of keywords it is advisable to carefully select the top 10-15 keywords.

3. Content

Search engines look at the physical form of the page and then identify keywords and phrases that are used within the text.

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Use competitive keywords relevant to the purpose of the page within the main body of the page.

4. Page Title

Title should also have a good keyword which describes the page content. To keep within the limits of search engines the number of words for the Title shouldn’t exceed nine.

5. Page Description

Another important area to work on for good ranking is the Page Description. This is the text found under the META Description tag and is displayed to users in the search results, which should be short (not more than 20-25 words) and sells your page before the user has even opened it!

6. Graphics

We’ve already briefly above the use of graphics, the importance of using an Alt tag containing the relevant keyword(s). Although the use of images can be nice and very appealing to a website. As a general rule of thumb it is best to stick to a 70/30 ratio (70 text/30 images).

7. Site Map

A Site Map is a incredible way for search engines to find all your titillating pages on your website. There are many free Site Map tools available on the web that’ll create your site map instantly.

8. Navigation Links

Navigation links to other pages on your website should be nice and easy. There are some engines which find it difficult to navigate through to the other pages on your website if the navigation bar is too complicated.

Moving same way are the basic suggestions, above will support for building of your web site to apply further good search engine optimisation advice which will make the difference in your overall search engine ranking.

This entry was posted on Friday, November 13th, 2009 at 4:56 pm and is filed under SEO, Search Engine Optimization (SEO). You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.