What is Responsive Web Design all about?

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If you are in the process of creating a web presence for your business, or upgrading the one you have, you may have heard about responsive web design and be wondering what it means for you. After all, you want to ensure that you are making best use of technology to ensure that you are competitive online.

In this article we are going to explain what responsive web design is about. We are also going to examine why simply using responsive web design is a good start, but there is more that needs to be done, in order to optimise the effectiveness of your web presence.

Why use Responsive Web Design?

Responsive web design involves the use of flexible grids to create web pages. Using these flexible grids means that developers can create web pages which automatically fit to the size of the screen on the device which is being used to view them. Given that more people now browse the Internet using a mobile device than do using a desktop; you can see why this type of web design is so popular. It’s a way of helping to ensure that people can read your content on any size of screen.

This is a good start when it comes to making sure that your content is optimised for all devices; it’s also a design solution that is recommended for use by Google. Responsive web design is not the end of the story though.

What else do you need to consider when using responsive web design?

There is no doubt that using responsive web design is a good idea. It makes it a lot easier to optimise your website for use by mobile users. The problem is that many designers still consider desktop first even when using this type of web design solution. With the imminent arrival of Google’s mobile first indexing, this is not a good idea. As well as using responsive web design you need to:

  • Ensure your page load time is around 2-3 seconds.
  • Think mobile first when creating your web presence; then adjust for desktop.
  • Use a font that is easy to read using a mobile device, without the need to zoom.
  • Ensure that links can easily be accessed using touch technology on smartphones and tablets.

All of these points are important, when it comes to ensuring that your web content is optimised for all users. Using responsive web design is helpful, but it is not the complete solution.

Hopefully, you now have a better idea about what responsive web design is, and how it’s useful. If you are creating a website for your business, using responsive web design is a good start to maximising the potential of your web presence. You should then go on to consider the other points we have made, in order to ensure that you and your potential customers get the most benefit from the website you create.